Conexus Financial is Australia’s largest, independently owned publishing and events company. Its products span the institutional and retail financial services sectors in Australia and around the world. Conexus Financial boasts an unparalleled understanding of the markets, companies and individuals its products touch. Extensive editorial contacts and experience, along with comprehensive events-management capability, position Conexus uniquely among its competitors. Its events are staged both globally and domestically, and key decision-makers around the globe read its publications.
Through knowlege, insights and connections, Conexus Financial is a catalyst for a more informed world.
PARTNER WITH PROFESSIONALISM
Professional Planner is the leading publication for financial planners who are committed to raising the industry’s standards of behaviour and competence while striving to achieve professional status.
Published online daily, it also stages high-profile industry conferences, facilitating unparalleled coverage across the key content areas that affect that affect how individual planners and their businesses can prosper in today’s fast-changing environment.
chris dastoor
EDITOR, PROFESSIONAL pLANNER
Insights from the editor
There are approximately 16,000 financial planners in Australia. They perform a critical public duty in helping individuals make the most of their financial resources, including enjoying a dignified and comfortable retirement.
As the industry moves towards adopting professional standards, Professional Planner continues to help advisers understand how to adhere to the highest possible standards for the wellbeing of their clients, while at the same time owning and operating sustainable advice practices.
Our editorial direction is informed by an advisory board of industry experts and led by our unrivalled editorial team – including contributors who are among the country’s leading practitioners.
Investment
Markets and the implementation side of financial advice
PROFILES
Behind the thinking of practice owners and senior leaders
INDUSTRY
News and analysis on pertinent topics of the day
REGULATION
The forming and changing rules the industry abides by
OPINION
Views from thought provokers and industry leaders
Editorial team
The Professional Planner editorial team have over 30 years combined experience in financial services. Our team of expert journalists boast extensive editorial contacts, connections and experience deliver the industry's highest quality content through our publications and events.
David Stratford
Senior Content and Relationship Manager
Aleks Vickovich
Editor-in-Chief
Chris Dastoor
Editor, Professional Planner
Simon Hoyle
Editor at large
Advisory board
Our esteemed advisory board leverage the intellectual capital and thought leadership of Australia’s most prominent industry stakeholders to ensure the themes and topics of our editorial and events is highly relevant and addresses the most pertinent issues in the industry today.
Deborah Kent
Practice owner, Integra Financial Services
Michael Wright
Chief executive, Lonsec
Paul Barrett
Chief executive, AZ Next Generation Advisory
Jeff Thurecht
Practice owner, Evalesco Financial Services
Tony Rumble
Director, The Wealth Partnership
Hon. Bernie Ripoll
Chairman, Map My Plan
Lena Ridley
Chief executive, Profile Financial Services
Nathan Jacobsen
Managing director, Diverger
Paul Heath
Chief executive, Koda Capital
Pamela Hanrahan
Professor of Commercial Law and Regulation, UNSW Business School
Peter Foley
Practice owner, Thirdview
Simon Carrodus
Partner, Hamilton Locke
Events
3
Annual events
169
Delegates hosted in 2022
90
Percent attendance rate in 2022
We are experts in deliving exceptional and unique experinces, IN PERSON AND ONLINE.
We are committed to providing engaging and memorable experiences to inspire a sense of community within the financial planning and advice industry.
Laser focus on thought leadership and educational content
Our programs are uniquely designed to offer deepened knowledge and understanding of the opportunities and challenges the industry is facing through case studies, panel sessions and table discussions, which are infused into the program to promote peer learning and cohesion. The content of our programs evolves throughout the events; we guide the audience on a content journey through our curated programs. We enforce a strict no marketing environment where the focus is on knowledge sharing and thought leadership.
Exceptional access to Australia's advice community
Our events are designed to be highly interactive and to facilitate interaction between sponsor partners and key participants of the financial planning and advice community.
Unparalleled networking opportunities
True value is derived from quality time spent with delegates over the course of the events and we provide an excellent platform for learning, networking and thought-provoking conversations. Our events offer a variety of opportunities to deepen relationships with asset owners including allocated seating and table discussions. These formalities and contrasted with informal networking experiences ranging from gala dinners to orchestrated seated lunches. Our events provide an unparalleled platform for embracing new contacts or strengthening relationships with new or existing clients.
Maximise your ROI
To ensure you derive the most value from our events, we highly recommended that attendees are present for all conference sessions and social functions, are actively engaged and participate in table discussions and debates.
25
YEARS OF
CONFERENCES
4,584
DELEGATES HOSTED
IN 2020
EXPERTS IN PHYSICAL & DIGITAL EXPERIENCES
11
ANNUAL EVENTS
Events Calendar |
2024-25
Conexus Financial events provide an excellent platform for peer learning, networking and collaboration. Click below to explore our event portfolio.
Audience insights
Readership by state
54,178
Average monthly pageviews
20,000
Email Subscribers
3,764
Twitter Followers
4,929
LinkedIn Followers
Numbers as at September 2023
Sample Reader Profile
funds under advice
Role
Licencee
Data provided by CoreData, September 2021
Digital advertisements
Professional Planner is the leading publication for financial planners who are committed to raising the industry’s standards of behaviour and competence while striving to achieve professional status.
Billboard
970 x 250px
320 x 100px
Features globally across the website on all pages.
0.11%
Average click through rate
42,000
Average impressions
100%
Share of voice
Leaderboard
970 x 90px
320 x 50px
Homepage placement.
0.11%
Average click through rate
35,000
Average impressions
100%
Share of voice
Rolling half page
300 x 600px
300 x 600px
Features globally across the site. Sticky placement that follows the user down the page on scroll.
0.05%
Average click through rate
40,000
Average impressions
100%
Share of voice
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Mrec
300 x 250px
300 x 250px
Features globally across the website on all pages.
0.03%
Average click through rate
36,000
Average impressions
100%
Share of voice
Sponsored content
Provided on Request
Provided on request
Native advertising placement. Appears globally on the homepage and article pages.
(Note: Stock images to be provided by the client. No branded images to be provided by the client and client names are not to be featured.)
0.13%
Average click through rate
28,000
Average Impressions
100%
Share of Voice
Skins
200 x 1050px
200 x 1050px
Features globally across the website on all pages.
*Does not display on screens smaller than 1800px wide
0.10%
Average click through rate
25,000
Average impressions
100%
Share of voice
Interstitial
500 x 500px
970 x 250px
Displays for 5 seconds before closing automatically. Users can manually close the window.
2.50%
Average click through rate
25,000
Average impressions
100%
Share of voice
The Professional Planner newsletter is delivered daily to our 15,800+ subscribers, with an open rate of 48%
Leaderboard
728 x 90px
728 x 90px
Our most prominent branding placement.
0.09%
Average click through rate
48%
Average open rate
100%
Share of voice
Mrec
300 x 250px
300 x 250px
The largest newsletter advertising placement.
0.04%
Average click through rate
48%
Average open rate
100%
Share of voice
Sponsored Content
264 x 207px
264 x 207px
Native advertising placement. We can accommodate up to three placements per month.
0.11%
Average click through rate
48%
Average open rate
100%
Share of voice
Roundtables
Professional Planner roundtables, both in person or digital, present an opportunity to demonstrate thought leadership on key topical issues and trends that shape institutional investors’ decision-making. Roundtable participants consider pertinent industry issues, rather than being overt sales or marketing strategies.
Our roundtables comprise of six to eight leading figures from key stakeholder organisations to the chosen topic, plus two sponsor representatives. They are hosted bymanagingeditor Julia Newbould’.
Participants are determined collaboratively, leveraging both of our connections.
content amplification
The coverage from the roundtable will be published as an exclusive online feature and promoted via:
Website
Newsletter
Social Media
Sponsored microsite
Microsites are a highly collaborative content partnership, with an opportunity to exclusively own a section within the website.
Branding & concept
Microsites enable an equilibrium between branding and native content. The microsite will feature your branding, while the content is displayed in a native format that resonates with our readers.
Our editoial and client partnerships team will collaborate with you on a theme or topic based on our deep audience insights to promote your thought leadership and presence in the market.
Microsites showcase your thought leadership in the form of articles, videos, papers or podcasts that you would like to amplify to our audience.
Each month we will provide detailed performance analytics and collaborate with you on content decisions and amplification.
Content Distribution
Published as an exclusive online feature and promoted via:
Website
Social Media
Sponsored feature
Sponsored features, or InFocus Reports, are the most impactful media product in the market. Sponsored features allow you to skilfully showcase your organisations thought leadership, leveraging our editorial independence and insights.
Together we will workshop a topical issue, then ignite a conversation with your key brand representative to discuss the issue at length in an interview, collaborating with you on the questions content and editorial lens.
Two key industry stakeholders are then invited to provide input to add weight and diversity of thought to the conversation.
CONTENT DISTRIBUTION
Published as an exclusive online feature and promoted via:
Website
Newsletter
Social Media
Podcasts
Podcasts content has sky-rocketed as our audience embrace the convenience and diversity of multimedia to consume high quality content.
Podcasts are a highly-effective way to bring your brand to life and promote your key thought leaders alongside some of the country’s leading subject matter experts, boasting a long-term appeal with downloads and subscribers growing over time.
Partnership opportunities include bespoke podcast series, such as our Ethics for Advice, or standalone podcasts as part of The Shape of Advice Series.
We provide detailed feedback and analytics, allowing you to accurately measure the success of your campaign against key metrics.
All content eligible for CPD points can also be promoted via our CPD platform, where advisers visit and consume quality information that contributes to their professional development.
Content Distribution
Published online feature and promoted via:
Website
Newsletter
Social Media
Video
Take a deep dive into a conversational style video interview with our in-house editorial and production team. We provide content curation and scripting, shooting, editing and distribution, including:
- Editorial workshops and consultancy, scripting, leveraging our deep insights of content and digital events and roundtables
- Professional shooting and production of a three to six-minute video
- Video assets will be provided for distribution through your own channels
- After your video has run, we will provide analytics, feedback and benchmarking.
Content Distribution
Published as an exclusive online feature and promoted via:
Website
Newsletter
Testimonials
Collaborate with us
We are a highly collaborative and purpose-driven organisation, and we take the time to understand your business and strategy to harness collaboration for the long-term.
Get in touch today for a bespoke partnership proposal.
