Digital Ad Specifications

Web

Placements

  • Half page (rolling)
  • Leaderboard
  • Billboard
  • MREC
  • Skins
  • Interstitial
  • Sponsored content
  • Video

General Specifications

  • Accepted file formats .jpg; .gif; .png;
  • Files should be optimised for web, large file sizes increase page load time
  • Please see Google DFP list of supported rich content vendors. If the creative tag comes from an unsupported vendor, we may not be able to provide analytics
  • For HTML5 files, click through tags must be included in the HTML5 file
  • 15-second max animation length
  • Max initial file load size 200kb

eDM

Placements

  • Leaderboard
  • MREC
  • Sponsored content
  • Video

General Specifications

  • Accepted file formats .jpg; .png optimised for web
  • Large file sizes increase creative load time
  • HTML5 not supported

Half page (rolling)

Size: 300 x 600 px

Leaderboard

Web Size: 970 x 90 px
Web Mobile Size: 320 x 50 px
eDM Size: 728 x 90 px

Billboard

Size: 970 x 250 px
Mobile Size: 320 x 100 px

 

MREC

Size: 300 x 250 px

Skins

Size: 200 x 1050 px (x2)
*Does not display on screens smaller than 1800px wide

Interstitial

Size: 500 x 500 px
*Displays for 5 seconds before closing automatically. Users can also close this at any time

Sponsored content

Web

Headline: 40 characters (including spaces)
Tagline: 20 – 30 words
Please provide click-through URL

eDM

Video

Preferred dimensions for thumbnail: 1920 x 1080 px
Minimum 24fps
Supports most video formats including 3GP, AVI, MOV, MP4, FLV, and WMV
Unlimited file size